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YouTube, Flickr, and Wikipedia to Share their Secrets of Success at the 2007 MySQL Conference & Expo

For more information, contact:
Sharon Cordesse at 707.827.7065
or scordesse@oreilly.com

Extensive Program Illustrates MySQL's Position in Today's Interactive Online Culture

Sebastopol, CA -- April 10, 2007 -- The 2007 MySQL Conference & Expo is gearing up for April 23-26 at the Santa Clara Convention Center in Santa Clara, California. This year's program includes more than 110 tutorials and sessions to be delivered by some of the most successful companies and fast growing web sites in today's Internet economy -- including YouTube, Flickr, and Wikipedia, whose participation underscores the influence of MySQL's open source database. According to Tim O'Reilly, CEO and founder of O'Reilly Media, Inc., "Every killer app on the Internet is a database application. And that makes MySQL the 'Intel Inside' of the next-generation of computer applications."

For MySQL Conference & Expo program details and registration information, visit http://www.mysqlconf.com.

Among the high-profile success stories at the conference will be:

Scaling MySQL at YouTube -- Paul Tuckfield, YouTube
YouTube has experienced explosive growth continuously for most of its history. This talk will focus on a series of unfortunate events, each followed by a fortunate solution, in the battle to keep scaling YouTube databases as fast as YouTube users demand.
Federation at Flickr: Doing Billions of Queries Per Day -- Dathan Pattishall, flickr.com
This talk is a broad look into the uses of MySQL at Flickr, and how Flickr attains such great performance from very few instances of MySQL. Data layout, distributed transactions, and more will be presented in a use-case situation so attendees can see how naturally redundant, fast, and scalable the MySQL backend at Flickr is achieved.
Wikipedia: Site Internals, Configuration and Code Examples, and Management Issues -- Domas Mituzas, MySQL and Wikimedia Foundation
Wikipedia is not only one of most popular web sites, it is also one of the most open. This also applies to its technology -- everything uses open source, free software, and there are no trade secrets. This allows disclosure of most of Wikipedia's internal technology including its content delivery network, application tricks, and database environment.

In addition, keynote presenter Eben Moglen, director of the Software Freedom Law Center, will deliver "Freedom Businesses Protect Privacy," examining how "Free as in Freedom" businesses help prevent the ultimate privacy catastrophe. Eben elaborates on this concept by stating that, among other ideas, "Privacy is an ecological value, like climate stability: all our actions affect it overall."

Conference keynotes will also be presented by Silicon Valley icon Guy Kawasaki, MySQL AB CEO Marten Mickos, Red Hat, HP -- and a "Clash of the Database Egos", featuring some of the industry's leading database architects and visionaries.

Co-produced by O'Reilly Media and MySQL AB, the 2007 MySQL Conference & Expo is the largest event of its kind. Bringing together over 2,000 MySQL developers, users, and DBAs from all over the world, this event will offer a broad look at MySQL's wide-ranging appeal and capabilities. The friendly, personal atmosphere encourages users to share information on creating custom database applications, tools, and software plus expert instruction, hands-on tutorials, and real-world business advice.

Additional Resources:

For complete MySQL Conference & Expo details, visit: http://www.mysqlconf.com

For the latest event announcements and news, visit: http://www.oreillynet.com/conferences/blog/mysql_conference_expo/

To apply for media credentials, please visit: http://conferences.oreillynet.com/pub/w/54/press.html

For information on conference exhibition and sponsorship opportunities, contact Derek Chase at chase@oreilly.com or 707.827.7257

To become a media partner, email mediapartners@oreilly.com

Upcoming O'Reilly conferences:

Web 2.0 Expo, co-produced by O'Reilly Media and CMP Technology, April 15-18, 2007 in San Francisco, CA
RailsConf, May 17-20, 2007 in Portland, Oregon
O'Reilly Where 2.0 Conference, May 29-30, 2007 in San Jose, CA
O'Reilly TOC Conference, June 18-20, 2007 in San Jose, CA
Ubuntu Live Conference, July 22-24, 2007 in Portland, OR
O'Reilly Open Source Convention, July 23-27, 2007 in Portland, OR
O'Reilly Energy Innovation Conference, August 22-24, 2007 in San Francisco, CA
RailsConf Europe, co-presented by O'Reilly Media and Ruby Central, September 17-19, 2007 in Berlin, Germany
Web 2.0 Summit, co-produced by O'Reilly Media and CMP Technology, October 17-19 in San Francisco, CA

O'Reilly conferences bring together forward-thinking business and technology leaders, shaping ideas and influencing industries around the globe. For over 25 years, O'Reilly has facilitated the adoption of new and important technologies by the enterprise, putting emerging technologies on the map.

About MySQL

MySQL AB develops and supports a family of high-performance, affordable database products. The company's flagship offering is 'MySQL Enterprise', a comprehensive set of production-tested software, proactive monitoring tools, and premium support services.

MySQL is the world's most popular open source database software, with over 10 million active installations. Many of the world's largest and fastest-growing organizations use MySQL to save time and money powering their high-volume Web sites, business-critical systems and packaged software -- including industry leaders such as Yahoo!, Alcatel, The Associated Press, Suzuki, and NASA.

With headquarters in the United States and Sweden -- and operations around the world -- MySQL AB supports both open source values and corporate customers' needs in a profitable, sustainable business model. For more information about MySQL, please visit www.mysql.com.

About O'Reilly

O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly has been a chronicler and catalyst of leading-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism. For more information: http://www.oreilly.com.

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