The classical Bass (1969) <doi:10.1287/mnsc.15.5.215> model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) <doi:10.1016/j.ijresmar.2009.06.006> have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.
| Version: | 0.6.2 |
| Depends: | R (≥ 3.0), RandomFieldsUtils (≥ 0.5.3) |
| Imports: | stats, graphics, methods, grDevices, utils, quadprog, tcltk, tkrplot |
| LinkingTo: | RandomFieldsUtils |
| Published: | 2019-04-01 |
| Author: | Martin Schlather [aut, cre] |
| Maintainer: | Martin Schlather <schlather at math.uni-mannheim.de> |
| License: | GPL (≥ 3) | CC BY 4.0 |
| URL: | http://ms.math.uni-mannheim.de/de/publications/software/adoption |
| NeedsCompilation: | yes |
| Citation: | adoption citation info |
| CRAN checks: | adoption results |
| Reference manual: | adoption.pdf |
| Package source: | adoption_0.6.2.tar.gz |
| Windows binaries: | r-devel: adoption_0.6.2.zip, r-release: adoption_0.6.2.zip, r-oldrel: adoption_0.6.2.zip |
| macOS binaries: | r-release: adoption_0.6.2.tgz, r-oldrel: adoption_0.6.2.tgz |
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