Probabilistic latent customer attrition models (also known as "buy-'til-you-die models") are used to predict future purchase behavior of customers. This package includes fast and accurate implementations of various probabilistic latent customer attrition models for non-contractual settings (e.g., retail business) with and without time-invariant and time-varying covariates. Currently, the package includes the Pareto/NBD model (Pareto/Negative-Binomial-Distribution), the BG/NBD mode (Beta-Gamma/Negative-Binomial-Distribution) and the GGom/NBD (Gamma-Gompertz/Negative-Binomial-Distribution) for the purchase and the attrition processes as well as the Gamma/Gamma model for the spending process. For reference to the Pareto/NBD model, see Schmittlein DC, Morrison DG, Colombo R (1987) <doi:10.1287/mnsc.33.1.1>, for the BG/NBD model, see Fader PS, Hardie BG, Lee K (2005) <doi:10.1287/mksc.1040.0098> and for the GGom/NBD model see Bemmaor AC, Glady N (2012) <doi:10.1287/mnsc.1110.1461>. For reference to the Gamma/Gamma model, see Fader PS, Hardie BG, Lee K (2005) <doi:10.1509/jmkr.2005.42.4.415>.
| Version: | 0.6.0 |
| Depends: | R (≥ 3.5.0), methods |
| Imports: | data.table (≥ 1.12.0), foreach (≥ 1.5.0), ggplot2 (≥ 3.2.0), lubridate (≥ 1.7.8), Matrix (≥ 1.2-17), MASS, optimx (≥ 2019-12.02), stats, utils |
| LinkingTo: | Rcpp (≥ 0.12.12), RcppArmadillo (≥ 0.9.500.2.0), RcppGSL (≥ 0.3.7) |
| Suggests: | BTYD, covr, doFuture, doParallel, future, knitr, rmarkdown, testthat |
| Published: | 2020-06-24 |
| Author: | Patrick Bachmann [cre, aut], Jeffrey Naef [aut], Patrik Schilter [aut], Markus Meierer [aut], Niels Kuebler [aut] |
| Maintainer: | Patrick Bachmann <patrick.bachmann at business.uzh.ch> |
| BugReports: | https://github.com/bachmannpatrick/CLVTools/issues |
| License: | GPL-3 |
| URL: | https://github.com/bachmannpatrick/CLVTools |
| NeedsCompilation: | yes |
| SystemRequirements: | C++11 |
| Materials: | NEWS |
| CRAN checks: | CLVTools results |
| Reference manual: | CLVTools.pdf |
| Vignettes: |
The CLVTools Package |
| Package source: | CLVTools_0.6.0.tar.gz |
| Windows binaries: | r-devel: CLVTools_0.6.0.zip, r-release: CLVTools_0.6.0.zip, r-oldrel: CLVTools_0.6.0.zip |
| macOS binaries: | r-release: CLVTools_0.6.0.tgz, r-oldrel: CLVTools_0.6.0.tgz |
| Old sources: | CLVTools archive |
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