To cite SELF in publications use:

Ruichu Cai, Jie Qiao, Zhenjie Zhang, Zhifeng Hao. SELF: Structural Equational Embedded Likelihood Framework for Causal Discovery. AAAI. 2018.

Corresponding BibTeX entry:

  @InProceedings{,
    title = {SELF: Structural Equational Embedded Likelihood Framework
      for Causal Discovery},
    author = {Ruichu Cai and Jie Qiao and Zhenjie Zhang and Zhifeng
      Hao},
    booktitle = {AAAI},
    year = {2018},
  }