To cite MM in publications use:

Pat M. E. Altham, Robin K. S. Hankin (2012). Multivariate Generalizations of the Multiplicative Binomial Distribution: Introducing the MM Package. Journal of Statistical Software, 46(12), 1-23. URL http://www.jstatsoft.org/v46/i12/.

Corresponding BibTeX entry:

  @Article{,
    title = {Multivariate Generalizations of the Multiplicative
      Binomial Distribution: Introducing the {MM} Package},
    author = {Pat M. E. Altham and Robin K. S. Hankin},
    journal = {Journal of Statistical Software},
    year = {2012},
    volume = {46},
    number = {12},
    pages = {1--23},
    url = {http://www.jstatsoft.org/v46/i12/},
  }